Hello Guys and Dolls,
Jul 1, 2016
Many of you are trying to keep your art moving forward and selling. It takes perseverance and good business practices. I hope to answer some of your questions in this blog. Start setting goals and taking steps to implement those goals. Keep the goals small enough to not become discouraged.
To begin you must have works to sell. Being consistent in quality in your style will keep the collectors coming back for more of your works. One thing that works for me is doing a series in one subject of at least 12 pieces at a time. Many times when I do this my collectors want more than one from the series. Trying new subjects is a way to keep interest in your works.
Making your works look professional when showing is best. Frames, mats, etc are ways to look more professional. If you are not good at this, get help or have it done. I've covered framing in my previous blogs. Add the price of framing to the work.
Find venues to show your works. Galleries and what ever venues you feel would be a good fit. Advertise that your works will be showing. It is to your advantage to help promote a venue you will have works in. Have a book at these venues to sign up for your newsletter if you have one.
On the business side, have nice business card, webpage (not on Facebook because many people don't have Facebook and may not want to join to see your works). A printed information folder about you as an artist (make copies). Include an artist statement, your art experience (schooling, associations etc), press release, and photos of yourself and some of your best works. This makes you look professional and serious about being an Artist.
Only putting your works on your personal Facebook is not the best way to sell. Only your friends and their friends will see it. If you want a larger audience you must do more to promote yourself. Facebook will promote your Facebook business page to a larger Facebook audience if you pay. If you have a studio or gallery website that people can visit, claim it online at sites like yellow pages and. It will help people find you. List your webpage with search engines. These are simple ways to help potential buyers find you. Be creative in finding ways to promote yourself.
That is everything I am covering today. Hope some of this is helpful. Good luck.